A team of academics from the Ludwigshafen University of Business and Society (HWG LU) received the Best Paper Award for the best scientific contribution at the international Cross-Cultural Business Conference. Prof. Dr. Stephan Weinert, Prof. Dr. Edith Rüger-Muck, Prof. Dr. Elmar Günther and Prof. Dr. Gerhard Raab submitted aarticle on the topic of employer branding.
The team contribution is based on a comprehensive joint research project in which the professors investigated the extent to which guest lectures by company representatives affect the perceived attractiveness of employers from the perspective of prospective university graduates and which factors essentially make up a good guest lecture.
The international Cross-Cultural Business Conference, attended by academics from all over the world, was hosted this year by the University of Applied Sciences Upper Austria in Steyr, Austria.
In view of the internationally renowned scientific environment, the HWG LU delegation was delighted that the contribution from Ludwigshafen was awarded the Best Paper Award as the best scientific article: "A great success and an incentive for the future, which shows that research at the Ludwigshafen University of Business and Society is highly valued," said Prof. Dr. Stephan Weinert, who accepted the Best Paper Award in Steyr on behalf of the team of scientists from Ludwigshafen.
What is employer branding?
Companies are in competition for outstanding personnel. In order to stand out from the competition, they need to position themselves as an attractive employer. How this can be achieved is part of employer branding. This is where the two disciplines of human resource management and marketing meet and complement each other. In this respect, it was a logical step for a group of scientists from the Marketing and Human Resource Management Department at Ludwigshafen University of Business and Society to combine their expertise.
Contact:
Prof. Dr. Stephan Weinert
Ludwigshafen University of Business and Society
Department of Marketing & Human Resource Management
- International Human Resource Management -
Ernst-Boehe-Straße 4, 67059 Ludwigshafen
Tel.: 0621/5203-131
Email: stephan.weinert@hwg-lu.de
